In terms of copywriting, what does USP stand for?

A company describing itself as “America's largest single source of space-age products” is an example of what psychological trigger?

A style of advertising that looks like an independent article offering some kind of useful information but is ACTUALLY an ad is called an:

With regard to length, copywriting should be:

Which of the following is most closely tied to a company's overall brand?

Large lettering and lots of colors are perceived as shouting. True or False?

A guide or report, written by an authority on the subject that educates the reader on an issue and helps them make a decision, is called a:

Which item is NOT a typical job for copywriters?

Create the illusion of lower quantity of your mailing list and your response will go down. True or False?

A general rule in copywriting is to focus on benefits. However, focusing on features can be appropriate in the following situation:

When using a bullet list of 5 or more points, where are the recommended spots to place your most important points?