Imagined versions of your prospects, customers and the public that contain in-depth, lifelike character traits to help develop content and marketing are:

After they have been sold, people don't need to satisfy their emotional decisions with logic. True or False?

The letters in the classic copywriting formula “AIDA,” stand for Attention, Interest, Desire and:

What is an ellipsis?

The main goal of copy written for web elements is to:

A copywriter differs from a content writer in that a content writer’s work is generally not:

Which statement best describes a successful copywriter?

True or false? Proof that is emotionally appealing is more likely to be accepted and believed.

Copywriters who write for websites should:

The ________ is considered the most important element in most advertisements.

"What's In It For Me" is the number one question going through your customers head?