Copy that appears throughout a promotion that urges the prospect to do something, such as click a link or fill out a form, is commonly called:

True or False? It doesn't matter what goes in an email subject line, as long as it gets the reader to open the email.

Imagined versions of your prospects, customers and the public that contain in-depth, lifelike character traits to help develop content and marketing are:

After they have been sold, people don't need to satisfy their emotional decisions with logic. True or False?

The letters in the classic copywriting formula “AIDA,” stand for Attention, Interest, Desire and:

What is an ellipsis?

What does AIDA stand for?

The words people use when using search engines to find the solution you offer are called:

Which statement best describes a successful copywriter?

True or false? Proof that is emotionally appealing is more likely to be accepted and believed.

Copywriters who write for websites should: