_____ refers to using numbers to represent quantities the same way across cultures.

________ derives from the knowledge that a consumer possesses about a content area.

A culture high in _____ is uncomfortable with things that are ambiguous or unknown.

According to product categorization, vehicles can be placed under the _____.

The two major types of rules that consumers use when selecting products are _____.

To understand a consumer's behavior, we must know about the _____.

_____________ has become increasingly important for developing a marketing strategy in recent years.

Marketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets

_______________ are based on such things as geographic areas, religions, nationalities, ethnic groups, and age.

In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.

____________ (is) are transmitted through three basic organizations: the family, religious organizations, and educational institutions; and in today’s society, educational institutions are playing an increasingly greater role in this regard.