------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

-------------- refers to how an individual perceives a particular message

“----------- is the action and decisions process or people who purchase goods and services for personal consumption.”

________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.

In terms of consumer behaviour; culture, social class, and reference group influences have been related to purchase and _______________.

The desired features or characteristics required to meet a consumer's needs are his or her _____.

The day reconstruction method requires a respondent to ________.

________ is the first element in the traditional communications model.

At any given time, molly's spending will be ________ by her ________.

Based on the red flags rule, entities are considered creditors if they __________.