Effective persuasion has the aim of __________________ others.

A(n) ________ is a location where internet users can gain wireless access to the internet.

White noise is also called thermal noise or ____ noise.

____ are more consumer-driven than traditional media.

_____ are retailers that compete on the basis of low prices, high turnover, and high volume.

_____ includes media such as television, magazine, outdoor, radio, or newspaper advertising.

Practitioners of a now discredited “science” based on the assumption that people’s personalities could be assessed from the size and shape of their skulls are known as _____.

Measurement devices used to locate an individual’s ranking on some attribute are called ____.

MLA stands for Modern Language Association.

In the context of research reporting, a term referring to The Chicago Manual of Style is a reference style.

____ is the standard style for many communication scholars when they reference other people’s work.