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Business Strategy MCQs

Why is customer acquisition cost important?

It is only important if you have little to no customers

It can disuade customers from purchasing your goods or products

It can play a major role in calculating the value of a new customer and calculating your return on investment (ROI).

It can give you an idea of how much you need to spend in order to keep your current customers

Answer

Correct Answer: It can play a major role in calculating the value of a new customer and calculating your return on investment (ROI).

Explanation:

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