Defining the research problem is the step of the market research process that involves __________.

Causal research is most useful in _____.

Competitive marketing intelligence uses _________ data sources.

Information collected from online databases on the internet is an example of ________ data.

It is important to __________ every fact, idea, and argument that you find during research.

A survey is considered to be ___________ if it measures what it is supposed to measure.

Why might developing a conceptual model of how your research might fit within existing literature help?

Research requires clear objectives and Tracy (2013) gives a number of suggestions of how students might identify a research topic. Which of the following does she not suggest as helpful?

A useful analogy for research is ______.

Mode 2 research focuses on ______.

Mode 1 research is conducted within the context of ______.