What role does marketing play in a company's business life?

Which of the following could be a core competency of a company?

Which of the following terms best describes how a company can make itself stand out from the competitors?

What type of company would never need a business plan?

What is meant by vertical integration?

What would be the best methodology to follow while creating a forecast?

An appendix may include:

True or False? You should have concise bulleted lists in a business plan.

Potential creditors will often be interested in gaining collateral before lending. True or False

True or False? A business plan should only focus on short term objectives

True or False: Start-up companies are almost always succesful in the first few years.