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Business Planning MCQs

How does a company assess the performance of its marketing efforts?

By looking at the total revenue and assuming part of it came from marketing

By dividing marketing expenses by revenue

By just assuming the more the company spends on marketing, the more it makes

By tracking where customers are coming from and weighing the cost of marketing against the number of customers and their spending

Answer

Correct Answer: By tracking where customers are coming from and weighing the cost of marketing against the number of customers and their spending

Explanation:

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