In a market with many sellers, businesses compete for customers by offering _____ and _____.

In a market with price controls, there can be _____ or _____ of goods and services.

Marketers define a ________ as any physical good, service, or idea that satisfies a want or need.

Most new-product activities are devoted to ________.

New purchases of new products are called _______.

Possession utility is the benefit marketing provides by __________.

The introduction of diet coke by the coca-cola company is an example of ________.

The five product levels constitute a ________. at each level more customer value is added.

The ________ market is the part of the qualified available market the company decides to pursue.

Moving products and materials from suppliers to the factory is known as ________ logistics.

Meeting competition and nonprice competition are types of _____ pricing objectives.