management is called a process because .............

Administration is.............

management is...............

middle management ...........

Top management consists of .......

co-ordination means.............

In a successful _____, the trade-offs between differentiation and low cost are reconciled.

Through _____, a firm puts its guiding policy into practice by employing a set of coherent actions.

Sustained competitive advantage is most achievable in a ____ market.

The typical risks of a cost leadership strategy include___________.

Technology experts in the area of _____ specialize in technology for competitive advantage.