________ is the financial value of a customer throughout the lifetime of the customer relationship.

________ is the primary market for u.s. franchisers.

___________ means producing the desired result.

A company's financial records are a source of ________ and ________ data for marketing researchers.

A compensating balance on a bank loan effectively ____________ the cost of the loan.

Business documents can include all of the following except ____

_____ is a behavioral pattern in which individuals tend to be more patient, relaxed, easygoing, and more sensitive to the feelings of others.

Type B Orientation is a behavioral pattern in which individuals tend to be more _____ to the feelings of others.

Type A orientation is a behavioral pattern in which individuals tend to be _____.

_____ is a behavioral pattern in which individuals tend to be ambitious, assertive, goal oriented, impatient, determined, highly organized, competitive, and aggressive.

Stressor is the environmental stimuli that place demands on individuals.