Advertising, personal selling, coupons, and sweepstakes are forms of _____.

________ are a set of activities an organization performs in order to reach their business goals.

A ____ is a target, objective, or result.

A competitor analysis should be included in the ________ section of a business plan.

A statement of what is to be accomplished through marketing activities is called _____.

Budgets are an example of ____ planning.

Selection process is the process of screening job applicants to hire the right candidate for the role.

Reliability is the degree to which the test measures the most _____.

The process of identifying the best applicants _____ for specific roles.

_____is a selection tool used by employers to assess the emotional status of a candidate.

A process that provides feedback to employees to maintain and improve performance in line with organizational objectives.