A ______ summarizes what the holder of the job does and how and why he or she does it.

A ________________ is a prediction of what a business's sales will be in the future?

A common criticism of the marketing system is that intermediaries ________.

A ________ is a full-scale operating model of the product or service.

__________ pricing tactics lower the price of a product below cost.

__________ shows the profitability of selling a product to a customer.

_____ is a theory that holds motivation based on our perception of how fairly we are being treated in comparison with others.

Employee stock ownership plans is a plan in which employees purchase company stock, often at below-market price, as one of their benefits.

_____ is the degree to which people perceive outcomes to be fairly allocated.

Content theories are the theories that explain why people have different needs at different times and how these needs motivate behavior.

Bonus pay is a pay plan that rewards employees for good performance in addition to their base salary.