A common criticism of the marketing system is that intermediaries ________.

A ________ is a full-scale operating model of the product or service.

__________ pricing tactics lower the price of a product below cost.

__________ shows the profitability of selling a product to a customer.

___________ would not be a good product for using gender segmentation.

At the first four levels of the need hierarchy, people are motivated by __________.

_____ is the degree to which people perceive outcomes to be fairly allocated.

Content theories are the theories that explain why people have different needs at different times and how these needs motivate behavior.

Bonus pay is a pay plan that rewards employees for good performance in addition to their base salary.

_____ is a theory that holds that our needs are shaped over time and formed by our life experiences and cultural background.

Acquired needs theory is a theory that holds that our needs are shaped over time and formed by our life experiences and cultural background.