Which of the following brand mental associations does not contribute to a favorable brand image?

Which of the following can NOT be considered a brand element?

What is brand parity?

Which of the following is NOT a component of brand activation?

What is the first thing you should do when creating a Brand Identity?

The outward expression of a brand - including its name, trademark, communications, and visual appearance is called?

An example of a global brand is?

Which item or items below are brand touchpoints?

The best way to build a brand's value is

What should a set of Standards for a new Brand Identity include?

Which of the following is a touchpoint for a Brand Identity?