What is the first step to developing your brand?

In branding the term "positioning" generally refers to …

Brand parity occurs when?

What is brand equity?

Which of the following brand mental associations does not contribute to a favorable brand image?

Which of the following can NOT be considered a brand element?

The physical representation and consistent application of brand identity across visual and verbal identity carriers is known as what?

What types of elements can a logo be made from?

How are employees a part of the Brand Identity?

What factor(s) concerning the environment in which a product is being sold are a part of the Brand Identity?

An example of a global brand is?