What factor(s) concerning the environment in which a product is being sold are a part of the Brand Identity?

How are employees a part of the Brand Identity?

What types of elements can a logo be made from?

The physical representation and consistent application of brand identity across visual and verbal identity carriers is known as what?

The process by which a brand's positioning is brought to life for its customers is called:

What color represents luck in much of the Eastern hemisphere?

What is brand equity?

Brand parity occurs when?

In branding the term "positioning" generally refers to …

What is the first step to developing your brand?

According to Kapferer, the value of a brand is found where?