Correct Answer: Reputation
Explanation:
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More Branding MCQ Questions
A term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand is what?
What aspect of branding focuses specifically on a graphic mark or emblem to represent the business entity?
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The outward expression of a brand - including its name, trademark, communications, and visual appearance is called what?
Building a brand identity makes no financial sense for small companies (i.e.: less than approx. $110 million in revenue).
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A brand which is widely known in the marketplace acquires what?
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