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Branding MCQs

In branding the term "positioning" generally refers to …

Testing brand impact in certain geographical areas before rolling out changes globally.

Efforts to occupy a niche in a larger market and in the target audience's perception.

A controversial PR tactic to deflect bad publicity.

Strategically locating stores and distribution centers in such a way as to create synergies and minimize cost.

Efforts to increase brand equity, thereby advancing on Interbrand's annual list of most valuable brands.

Answer

Correct Answer: Efforts to occupy a niche in a larger market and in the target audience's perception.

Explanation:

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