A term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand is what?

What aspect of branding focuses specifically on a graphic mark or emblem to represent the business entity?

What color represents death in America?

A brand is....

The outward expression of a brand - including its name, trademark, communications, and visual appearance is called what?

What is the most important characteristic of a good brand?

True or False: When creating a Brand Identity any names being used should be checked for their meaning in other languages.

A brand which is widely known in the marketplace acquires what?