Once you've selected a topic for your article, it's important that you:

Which statement is in passive voice?

Where should the most important part of a news story be?

What is a “nut graph”?

Which does NOT make for a good lead?

What voice is commonly used in general-interest articles?

Which is most important to your audience?

How can you keep and build your target audience once they find your site?

Which can cause the loss of your audience?

Which can get in the way of reaching your target area?

After finding your target audience, what useful information should you have?