_____ refers to the total size of the audience for a set of ads or an entire campaign.

_____ seeks to convert an existing need into a want or to stimulate interest in a new product.

________ advertising is used when introducing a new product.

__________ is an activity of public relations that involves the publicizing of specific products.

___________ encourages people to tell other people about goods or services they have enjoyed.

About ________ percent of all new product ideas come from consumers.

In the context of copyright, the phrase 'exclusive right' means that:

Could you be guilty of copyright infringement for writing a review, commentary or summary of a copyright protected work (along with giving due credits to the copyright holder for his work) without the permission of the copyright holder?

State whether True or False. Editors won't take a blog seriously as an example of someone's writing skills.

What are some of the ways to make an article effective?

A stanza in poetry is ____.