Marketers spend heavily in the product launch phase in order to move people through ________.

Most social media companies rely on ________ for revenue.

Social networking sites are changing the way that businesses ________.

The _____ of a media vehicle concerns the advertising message and copy, as well as the medium.

The exclusive use of advertising indicates a _____.

Traditional direct marketing tools includes __________.

What information does a strategic brief contain?

The Research and Planning Department of an advertising firm works collectively with the _____.

State whether True or False. If you want to write children's books, you must be an illustrator as well as a writer.

What is the best style of writing for online content?

State whether True or False. Chapters for the young readers should be long, so that they may not be able to read the chapter quickly and feel as if they have accomplished something.