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Advertising MCQs

Companies can maximize and carry out effective interactive marketing by ________.

Giving the customer a reason to respond, offering personalized content, offering something not available by direct mail, making it easy to unsubscribe, and combining it with other media forms

Giving the customer a reason to respond, offering personalized content, offering something not available by direct mail, making it easy to unsubscribe, and avoiding the requirement to use other media forms

Giving the customer a reason to respond, offering personalized content, offering something that is also available by direct mail, making it difficult to unsubscribe, and combining it with other media forms

Giving the customer a reason to respond, offering personalized content, offering something that is also available by direct mail, making it easy to unsubscribe, and combining it with other media forms

Giving the customer a reason to respond, offering nonspecific content, offering something not available by direct mail, making it easy to unsubscribe, and combining it with other media forms

Answer

Correct Answer: Giving the customer a reason to respond, offering personalized content, offering something not available by direct mail, making it easy to unsubscribe, and combining it with other media forms

Explanation:

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