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Advertising MCQs

Advertising, sales promotion, public relations, and buzz building activities are all ________.

Channels that should be integrated under the concept of integrated marketing communications

Channels focused more on interactive marketing than traditional marketing

Promotional tools used for push strategies but not pull strategies

Promotional tools used for pull strategies but not push strategies

Promotional tools adapted for use in mass marketing

Answer

Correct Answer: Channels that should be integrated under the concept of integrated marketing communications

Explanation:

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