Effective service recovery entails all of the following except _______.
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Correct Answer:
Estimating the damage.
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During the early market growth of many countries, the first large open market was _____.
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Correct Answer:
China
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A book about the lives of women pioneers in the old west is a form of _____ history.
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Correct Answer:
Gendered
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_____ is derived from roman law and is found in germany, japan, france, and non-marxist countries.
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Code Law
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The united states' acquisition of the panama canal zone best exemplifies the _____.
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Correct Answer:
Roosevelt Corollary
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Restrictions on the convertibility of a currency into other currencies are referred to as ________.
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Correct Answer:
Currency controls
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Currencies that are freely tradable are called ________.
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Correct Answer:
Hard currencies
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There are _______ steps to the market screening process covered in the text.
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Correct Answer:
A variable number
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The main purpose for establishing regional trade agreements such as nafta and apec is to ________.
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Correct Answer:
Foster trade and boost cross-border investment
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When war broke out between honduras and el salvador, the _____ trade pact collapsed.
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Correct Answer:
Central American Common Market
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Three long-term eu members, great britain, ________, and sweden, have not adopted the euro.
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Correct Answer:
Denmark
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The world's three most important financial centers are ________.
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Correct Answer:
Tokyo, London, and New York
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The strategy that beanstalk would most likely want to follow is called a ________ strategy.
Answer
Correct Answer:
Multinational
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The major disadvantage of a geocentric staffing policy is its potential for ________.
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Correct Answer:
Being costly due to high salaries and moving costs of managers
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The ________ is primarily a consultative rather than legislative body.
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Correct Answer:
The European Parliament
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In a market economy, the patterns of resource allocation are most directly influenced by ________.
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Correct Answer:
Consumers who
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If demand for the dollar is low, the price of the dollar is most likely to ________.
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Correct Answer:
Fall
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Guanxi, in the chinese business context, means ________.
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Correct Answer:
Personal relationships
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Government trade promotion agencies ________.
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Correct Answer:
Advertise in other countries to promote the nation's exports
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Globalization of markets results in markets becoming _____.
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Correct Answer:
Less diverse
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French laws limit the use of english in product packaging and store front signs to ________.
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Correct Answer:
Stem the English invasion and preserve the national culture
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Companies that sell global products can standardize certain market activities in order to ________.
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Correct Answer:
Reduce marketing costs
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Budgets and capital spending are the most important _____ in subunits within multinational firms.
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Correct Answer:
Bureaucratic controls
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British pounds of a british trading company that are deposited in a u.s. bank are called ________.
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Correct Answer:
Europounds
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Because the yen is viewed as a ______ currency, japans exports have _____.
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Correct Answer:
Safe-haven; fallen
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Another name for diagnostic software tools is ____.
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Correct Answer:
Utility software
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An exchange rate of 117.87/$ indicates ________.
Answer
Correct Answer:
That 117.87 yen buys one dollar
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According to adam smith, a nation should concentrate on producing the goods in which it ________.
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Correct Answer:
Has an absolute advantage in producing the product
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A support agent should aim to use language that is ____ the language the user uses.
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Correct Answer:
Slightly below
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A folk custom can be defined as ________.
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Correct Answer:
Behavior, often dating back several generations, that is practiced by a homogeneous group of people
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________ tend to occupy the highest social layer in industrialized countries.
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Correct Answer:
Business leaders
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________ appeals to companies because it lowers the amount of taxes the companies must pay.
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Correct Answer:
Debt
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Who is the owner of Twitter
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Correct Answer:
Elon Musk
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If voip traffic needs to traverse through a wan with congestion, you need ___________.
Answer
Correct Answer:
Quality of service (QoS)
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The internet protocol suite consists of the internet protocol and _____.
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Correct Answer:
Transmission Control Protocol
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Ngos include organizations such as __________.
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Correct Answer:
Greenpeace and the International Olympic Committee
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A direct sales force may be required in a foreign country particularly for _____.
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Correct Answer:
Big ticket industrial products
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_________________ measures consumers' sensitivity to price changes.
Answer
Correct Answer:
Price elasticity of demand
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A general term for a middleman that actually buys and then resells goods is a _____.
Answer
Correct Answer:
Retailer
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A differentiated targeting strategy is a strategy that __________.
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Correct Answer:
Develops one or more products for each of several distinct customer groups and makes sure these offerings are kept separate in the marketplace
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The __________ is usually the easiest form of business to start and end.
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Correct Answer:
Sole proprietorship
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Strategic planning for a large firm such as disney with several sbus probably occurs ________.
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Correct Answer:
At both the overall corporate level and at the individual SBU level
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Empty nesters tend to start dreaming of spending their greater discretionary income on ____.
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Correct Answer:
Travel and hobbies.
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The group of american consumers born after 1994 is often called ________.
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Correct Answer:
Generation Z.
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In retailing, a just-in-time delivery system is called a(n) _______ system.
Answer
Correct Answer:
Quick response (QR)
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Geert hofstede's cultural dimensions concept focuses on six dimensions of __________ in a country.
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Correct Answer:
Dress
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Concentrated target marketing is often used by ________.
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Correct Answer:
Start-up firms to enter a market as a focus player
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Countertrading is ___ goods for goods.
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Correct Answer:
Bartering
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Advertising gifts not to exceed ___ are allowed to be given by an agent to a prospective client.
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Correct Answer:
$25
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Like personal selling, __________ often consists of interactive communication.
Answer
Correct Answer:
DIRECT MARKETING
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In the imc communication process, the __________ is the medium that carries the message.
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Correct Answer:
Feedback loop.
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Using a push strategy, a firm directs its promotional efforts toward __________.
Answer
Correct Answer:
Channel members
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The first step in executing the promotion program is to __________.
Answer
Correct Answer:
Pretest the promotion
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Product placements in television programs and movies are examples of ________.
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Correct Answer:
Branded entertainment
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Priceline.com sells its services through __________.
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Correct Answer:
Mass marketing.
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Personal selling to marketing channel members indicates a _____.
Answer
Correct Answer:
Push strategy
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One framework for designing an effective message is the aida model. in the aida model __________.
Answer
Correct Answer:
Attention leads to interest, which hopefully leads to desire and then action
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One drawback to viral marketing is that __________.
Answer
Correct Answer:
Marketers cannot control where users pass along the message
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Mystarbucksidea.com is an example of a ____ site.
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Correct Answer:
Crowdsourcing
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Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.
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Correct Answer:
Selective
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David fincher?s house of cards is known especially for being ________.
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Correct Answer:
Hollywood's top stylists for TV
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Blue ginger multi-grain blue rice chips are in the _________ stage of the product life cycle.
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Correct Answer:
Introduction
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Advertising, sales promotion, public relations, and buzz building activities are all ________.
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Correct Answer:
Direct marketing
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Advertising is used mostly by ________.
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Correct Answer:
Governments.
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Advertisers use the _____ media scheduling pattern for products consumers purchase regularly.
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Correct Answer:
Continuous
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According to the price equation, final price equals list price minus __________ plus extra fees.
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Correct Answer:
Incentives and allowances
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With a median age of 36.3 years, ________ is one of the most rapidly aging countries in the world.
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Correct Answer:
China
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With _____, consumers receive email reminders and then pay their bills at the company website.
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Correct Answer:
Biller-direct
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Vertical conflicts in distribution channels are conflicts that occur between ________.
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Correct Answer:
Different levels of the same channel
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To deliver real value to marketers, marketing information must _________.
Answer
Correct Answer:
Be quantitative.
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The sba's __________ program provides export-financing opportunities for small businesses.
Answer
Correct Answer:
Export Express loan.
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The pacific alliance has removed tariffs on _____ of members' merchandise trade.
Answer
Correct Answer:
90%
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The logical interpretation of facts in a report is called a(n) __________.
Answer
Correct Answer:
Conclusion
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The key to persuading customers to buy your products is delivering _____.
Answer
Correct Answer:
Value
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The global product strategy a firm chooses depends on the needs of its ___________.
Answer
Correct Answer:
Target market.
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Social media monitoring, in-depth interviews, and focus groups are all __________ research methods.
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Correct Answer:
Quantitative
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People with radical view toward fdi argue that _____ is an instrument of imperialist domination.
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Correct Answer:
A multinational enterprise
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One factor that makes management contracting an attractive entry strategy is that __________.
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Correct Answer:
It yields immediate income
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In the communications model, a(n) _________________ will try to capture the customer's attention.
Answer
Correct Answer:
The sender
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In the _____ marketplace model, the reverse auction is typically used.
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Correct Answer:
Buy-side marketplace.
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In earlier years, leveraged buyouts became synonymous with the ____ lbo.
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Correct Answer:
Bust-up
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In a(n) ______ arrangement, one partner in a jv assumes primary responsibility for running it.
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Correct Answer:
Assigned
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In a(n) _____ situation, a purchaser wants some change in the original good or service.
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Correct Answer:
Modified rebuy
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Ebay uses a _____ auction. forward static reverse simple
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Correct Answer:
Physical
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Data gathered from trade journals, the census bureau and specialized research firms is _____ data.
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Correct Answer:
Secondary.
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Continental european countries tend to share religious traditions with ____.
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Correct Answer:
Their former colonies.
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Companies that are _____ take a middle ground between being prospectors and defenders.
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Correct Answer:
Analyzer
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An expatriate is someone who ____.
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Correct Answer:
Lives and works outside of his or her own country
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According to hall's approach, ____ countries tend to be higher context than ______ countries.
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Correct Answer:
South European; North European
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A(n) __________ is a small group of people brought together for an intensive discussion of a topic.
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Correct Answer:
Focus group
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________ allow a firm to rapidly build its presence in the target foreign market.
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Correct Answer:
Joint ventures.
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______ is a government's seizure of a domestic or foreign company's assets.
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Correct Answer:
Expropriation
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The __________ can be used to inform prospective buyers about the benefits of the product.
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Correct Answer:
Promotional mix
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The _____ process determines the content, look, and feel of product advertisements.
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Correct Answer:
Target marketing
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The _____ formulates an idea, encodes it as a message, and sends it to another party.
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Correct Answer:
Source
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Staples has expanded its __________ efforts to sell to companies such as wells fargo or ibm.
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Correct Answer:
Business-to-business
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The main drawback of a multinational strategy is that it does not allow a company to ________.
Answer
Correct Answer:
Exploit scale economies in product development or marketing
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In a _____, people use communication primarily to exchange facts and information.
Answer
Correct Answer:
Low-context culture
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Globalization is the trend ___.
Answer
Correct Answer:
Of the world economy toward becoming a more interdependent system
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All of the following are types of foreign direct investment (fdi) except _____.
Answer
Correct Answer:
A foreign company buys stock in a firm in an LDC and helps the company build a new plant
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