Situational theory of publics can be identified and classified by problem recognition, level of _______ .
Answer
Correct Answer:
Both a & b
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Shared media is a social media channel that is characterized by the opportunities for all participants to engage with content, including commenting and sharing.
Answer
Correct Answer:
True
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In the PESO model, each channel delivers unique importance and can be used together in a wide variety of combinations during campaigns.
Answer
Correct Answer:
True
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The channels for which money is paid to place the message and control its distribution is known as _______ .
Answer
Correct Answer:
Paid media
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The editorial and messages produced by an organization and distributed across its numerous owned, controlled communication channels is known as ______ .
Answer
Correct Answer:
Owned media
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Influencer is an expert in a ________ with a loyal and engaged following.
Answer
Correct Answer:
Specific category
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When practitioners use media relations to provide information subsidies to and build relationships with journalists, bloggers are known as _______ .
Answer
Correct Answer:
Earned media
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Converged media maintain qualities of both paid and shared content.
Answer
Correct Answer:
True
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