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Strategic Communication Campaign MCQ

Strategic communication is the deliberate use of communication and public relations by organizations to meet their goals and objectives.

Answer

Correct Answer: True

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Tactics are tangible items such as a ________ or a website.

Answer

Correct Answer: Both a & b

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Strategies used to _______ a message to achieve objectives.

Answer

Correct Answer: Send

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Social sphere is the broad network of _________ channels that collectively create a new form of public sphere.

Answer

Correct Answer: Both a & b

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R.O.P.E. is a four-step communication planning model. R.O.P.E.: Research, Objectives, Programming, Evaluation.

Answer

Correct Answer: True

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Research is the systematic _______ of data used to increase understanding of particular phenomena.

Answer

Correct Answer: Both a & b

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R.A.C.E. is a four-step communication planning model. R.A.C.E.: Research and planning, Action, Communication, Evaluation.

Answer

Correct Answer: True

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Specific, measurable statement of what needs to be achieved as part of reaching a goal is known as ______ .

Answer

Correct Answer: Objectives

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In media uses and gratification theory people select particular media to satisfy their needs or to be entertained.

Answer

Correct Answer: True

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A widely used model developed by Peter Drucker, management by objectives is known as_______ .

Answer

Correct Answer: Both a & b

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The point in the campaign process where the campaign plan is put into operation is known as _______ .

Answer

Correct Answer: Implementation

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A word or phrase to allow for its categorization or search within a social media channel or channels is known as _______ .

Answer

Correct Answer: Hashtag

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The analysis of completed or ongoing activities that determine or support a public relations campaign is known as _______ .

Answer

Correct Answer: Evaluation

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Differences among individuals within a group, including both potentially visible factors (age, gender, ethnicity, disability, etc.) and potentially invisible factors is known as ________ .

Answer

Correct Answer: Diversity

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The process of identifying the core problem or opportunity for communication and public relations efforts is known as _______ .

Answer

Correct Answer: Diagnose

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Crowdfunding is the practice of funding a ________ by raising small donations from a large number of people, typically through digital channels.

Answer

Correct Answer: Both a & b

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Budget is an estimate of ________ for a set period of time or particular project.

Answer

Correct Answer: Both a & b

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More Public Relations Subjects
Introduction to Integrated Campaigns
Understanding PESO
Diagnosis and Developmental Research
Public Relations and Goals
Public Objectives and Relations Campaign
Public Strategies and Tactics
Implementation of Public Relations Campaign
Reporting and Evaluation Campaign
Declarative Memory
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