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Public Strategies and Tactics MCQ

Uncontrolled media refers to outreach methods that are not under direct control of the company, organization, or sender of messages.

Answer

Correct Answer: True

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_______ is the process of sharing information with journalists with the aim of publishing it for a wider audience.

Answer

Correct Answer: Publicity

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The process of defining, crafting, integrating, and distributing organizational messages through a variety of communication channels is known as _______.

Answer

Correct Answer: Messaging

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The value of information provided to a reporter by a source, including public relations professionals is known as ________ .

Answer

Correct Answer: Information subsidies

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Conversion is used as a metric to track campaign success: a member of a target group completing a desired action such as donating to a fundraiser .

Answer

Correct Answer: True

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Controlled media is _______ and owned media channels where the organization has full control of the design, content, timing, and reach of the messages.

Answer

Correct Answer: Primarily paid

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A centralized digital location to house differing types of written and multimedia content that can be repurposed, shared, and linked ,this statement is related ________ .

Answer

Correct Answer: Content hub

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Content creation used in multiple formats as part of paid, earned, shared, owned, and converged channels.

Answer

Correct Answer: True

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A paid social media strategy that allows organizations to expand the reach of their organically created or curated content is known as _______ .

Answer

Correct Answer: Boosted content

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Newsworthiness including timeliness, uniqueness, breadth of impact, and relevance to the media outlet’s audience.

Answer

Correct Answer: True

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The medium through which messages are sent is known as _______ .

Answer

Correct Answer: Channel

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