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Public Relations and Goals MCQ

The boundaries of a particular project or campaign is known as ________ .

Scope

Competitive objectives

Lead capture

Lead generation

Answer

Correct Answer: Scope

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Organizational/organization-wide goals are significant, stable,_______ aspirations defined by the management and leadership of organizations.

Long-term

Short-term

Medium -term

None of these

Answer

Correct Answer: Long-term

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Iterative planning is a _______ planning are not separate, ordered steps, but part of a continuous cycle of understanding the organization and its environment .

Research

Goal-setting

Campaign

All of these

Answer

Correct Answer: All of these

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PR/communication goals should reflect the most effective use of campaign outreach (impact role) to support the achievement of organizational goals. Which of the correct statements about Communication/public relations goals ?

Communicating and listening to the public serve both to share information on behalf of the organization, but also to raise new questions and prompt more research.

Significant, stable, long-term aspirations defined by the management and leadership of organizations.

The boundaries of a particular project or campaign. This can be difficult to envision, particularly in the early planning stages

PR/communication goals should reflect the most effective use of campaign outreach (impact role) to support the achievement of organizational goals

Answer

Correct Answer: PR/communication goals should reflect the most effective use of campaign outreach (impact role) to support the achievement of organizational goals

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