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Public Objectives and Relations Campaign MCQ

A useful metric or objective comparing one organization, message, or campaign with competitors in a given space is known as _______ .

Answer

Correct Answer: Share of voice

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Outtake objectives include awareness of organizational messages or social media engagement metrics.

Answer

Correct Answer: True

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Measurable process objectives that support reaching more important outcome objectives, but do not by themselves meet organizational goals is known as _______ .

Answer

Correct Answer: Output objectives

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Outcome objectives are measurable changes in the behavior of publics that contribute ________ to organizational goals through action .

Answer

Correct Answer: Directly

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Lead generation can generate and capture sales/donor leads among specific audiences as part of their objectives.

Answer

Correct Answer: True

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A potentially valuable marketing-based objective, gathering contact information for interested potential customers or donors is known as ______ .

Answer

Correct Answer: Lead capture

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Competitive objectives based on success relative to the results of competitors .

Answer

Correct Answer: True

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