What is a 'viral campaign'?

What is the more common phrase used to describe a product or service given by a sales person to consumers to induce them to listen to a sales pitch?

What is the name of the technique of using low pressure tactics in commercials and advertising in order to make a sale?

An abbreviation often used in online content, what does 'marcom' mean?

What is the name given to a short song, usually mentioning a brand or product benefit, used in a commercial?

What is an 'exclusive'?

The editorial and messages produced by an organization and distributed across its numerous owned, controlled communication channels is known as ______ .

Influencer is an expert in a ________ with a loyal and engaged following.

When practitioners use media relations to provide information subsidies to and build relationships with journalists, bloggers are known as _______ .

Converged media maintain qualities of both paid and shared content.

Tactics are tangible items such as a ________ or a website.