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Public Relations Quiz Public Relations

What is a 'viral campaign'?


A marketing campaign gone bad or sour after the initial novelty wears off in the public imagination.

An advertising campaign infected by internal sabotage by certain individuals from rival companies.

A highly orchestrated and therefore highly successful self-promotional event.

A communications campaign designed to exploit the internet as a means of sending rapid messages — each user sending a message on to multiple other users.

Answer:
A communications campaign designed to exploit the internet as a means of sending rapid messages — each user sending a message on to multiple other users.

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