Before sending a press release to a new media outlet, you must always:

A paragraph near the end of a corporate press release with more general information about a company is important because:

Press releases are most commonly written in "AP style." "AP" here stands for:

A media outlet's editorial calendar tells you:

What is a "VNR"?

What is an "EPK"?

When two or more entities are partnering on an event, it's better to:

Press releases should NEVER include:

The first paragraph should start with?

Where are the most important sections to place keywords?

A press release's supporting resource package might include: