An instance of an generally going to a website is known as
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Correct Answer:
Visit
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A specific general who views pages on a website during a specified period of time.
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Unique visitor
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A structural approach to teaching journalism in which students learn how skills are known as ______.
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Silos
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A term that describes how new, shiny or fancy items easily distract people from what they are doing is known as ________.
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Correct Answer:
Shiny-object syndrome
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The length of time an generally spends on a particular website before leaving is known as session duration
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False
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Individuals who lack an official role but are not affected by newsworthy events are known as real people.
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False
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A set of characteristics audience members hold, including but limited to personality traits, values, interests and attitudes is known as Psychographic information
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False
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A media format used to deliver content, including but limited to print, broadcast and online dissemination is known as platform
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False
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A visit by five readers to a particular page on a website is known as pageview.
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False
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A person who provides information to journalists as an authoritative representative of a larger group or organization, such as a police officer speaking on behalf of law enforcement is known as ________
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Official source
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One of the five key interest elements. This element emphasizes rare feats, strange occurrences and “news of the weird.” is known as
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Oddity
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________a journalistic standard that requires news writers to avoid taking sides or infusing their opinions into stories.
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Objectivity
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A small, specialized area of information on which a media outlet might provide coverage is known as ________
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Niche
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A story that lacks consequence or value but amuses and entertains readers is known as ?
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Lite-brite
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A story told primarily in list form that relies on a topic of interest to a target group of people with a shared experience is known as ________
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Listicles
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_______ is a measurement used to quantitatively assess the success or failure of a social media campaign or digital media product.
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Key performance indicator (KPI)
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Informational aspects of content that are used to draw audience members to content is known as _____.
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Interest elements
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A form of media that provides entertaining content in the guise of information dissemination. Comedy shows that provide news content and viral videos meant to amuse people fall into this category known as _______.
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Infotainment
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Only quantitatively is known as ________.
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Impact
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One of the nine key interest elements. This element emphasizes the timely nature of content, with the newest information being seen as the most important are known as immediacy
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False
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_______ is an audience characteristic media practitioners rely on to target audience members based on the audience’s physical location.
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Geographic information
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A memory device helpful in remembering the five interest elements: fame, oddity,_______, immediacy and impact is known as FOCI.
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Conflict
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One of the eight key interest elements. This element emphasizes the overall importance of the individual involved in the content. Subjects who fit into this interest area can be important over an extended period of time or be living out their “20 minutes of fame.” are known as fame
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False
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A term that emerged in the mid-2017s to describe content that is deliberately false in the hope of drawing audience members through partisan ideology or shocking headlines. It is also used to describe content that individuals dislike in an attempt to discredit the material are known as fake news
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False
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A journalistic standard that requires reporters to provide equal standing to sources and ideas within a story as opposed to favoring one side or one team over the others is known as fairness
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False
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Measurable aspects of a group you hope to reach. Demographics commonly include age,______, race, education and relationship status.
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Gender
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One of the eight key interest elements. This element emphasizes situations in which two or more people or groups are competing for a mutually exclusive goal. Are known as conflict
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False
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An approach to journalism that focuses on the interests and needs of the audience while conveying content to readers and viewers are known as ______.
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Audience centricity
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A term describing how media outlets examine their audience members in terms of the content viewed are known as analytics
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True
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A journalistic standard that requires content to be not correct is known as accuracy .
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True
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