Public Relations in Media Writing MCQ

1. Reaction release is a form of a press release that allows public relations practitioners to respond to newsworthy events and statements that affect your audience.

2. The idea behind transparency is to lay bare all of the issues associated with a topic, regardless of how good or bad they are, in a clear and immediate way.

3. Practitioners in this field rarely have multiple audiences.

4. Your goal in public relations is to create the best possible message and disseminate it in a way that your audience can accept and understand it.

5. The less important the person, the more likely people will pay attention.

6. Pitches blend the lead writing approach associated with the inverted pyramid and the bulleted approach common to fact sheets.

7. Spot announcements allow you to notify the media and the public about things like changes in personnel, product launches, employment opportunities, and legal actions.

8. In public relations, good practitioners understand that sending a message is important, and receiving feedback from the recipients doesn’t really matter.

9. Public-relations workers take action that is intentional.

10. In public relations, good practitioners understand that sending a message is important, but receiving feedback from the recipients of that message ______.

11. All of the following are types of news releases EXCEPT ______.

12. What will determine how public-relations practitioners are judged? 

13. Public relations is a(n) ______ attempt to create action or reaction.

14. Public-relations workers take action that is ______.

15. ______ types of releases allow you to explain issues related to bad news and make statements regarding what will happen next from your end?

16. A news release, or press release as it is often called, can do all of the following EXCEPT ______.

17. A public-relations approach that allows everyone within your audience to see what happened in a situation and why it happened is called _____.

18. A form of a press release that alerts the media to _____ items that affect the company or organization is called spot announcement.

19. Negative term associated with public relations in order to benefit the client despite the reality of the situation called _____.

20. Press release is a public relations material that is issued to the _____.

21. Pitch is a suggestion of _____ of stories proposed to an outlet.

22. News release is a form of public relations material that is issued to the media to give them information on a specific topic.

23. _______form of a public relations release that blends the lead-writing approach associated with the inverted pyramid and the bulleted approach common to fact sheets.

24. Fact sheet is a basic information of the topics given to _____ representatives.

25. Byline is used to identify the _____.

26. Announcement is a form of a _______that allows practitioners to notify the media and the public about things like changes in personnel, product launches, employment opportunities and legal actions.

27. Audiovisual materials or PowerPoint in a presentation are very distracting.

28. The newsletter is a tremendously popular publication.

29. News releases should be written

30. The news release

31. Email pitches to reporters

32. A newspaper writing about the groundbreaking of a new wing on your hospital is an example of

33. The E in the ROPE model stands for

34. The objective of public relations is

35. Many PR professionals started out as

36. The most successful public relations practitioners

37. The job of a public relations practitioner is largely

38. On a typical day, PR specialist Brad Groznik will write for