MCQs > Writing & Translation > Media Writing MCQs > Marketing in Media Writing MCQs

Marketing in Media Writing MCQ

A brochure is meant to alert your list of audience members as to an opportunity you want them to consider.

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

A campaign will need to establish a tone of voice that matches the brand’s overall tone.

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

In writing marketing copy, it’s often enough just to convince people something is good.

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

As a copywriter for an organization, your job is to create clear messages that target a defined audience.

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

With the main body copy, you should provide your audience with opportunities to do something.

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

The first sentence or two of your body copy works like a lead in some ways.

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

A campaign is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.

Answer

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

In most cases, you will not establish a brand but rather work to enhance it through the development of a campaign.

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

The ______ should deliver on the promises outlined in the headline and the first paragraph.

Answer

Correct Answer: Remainder of the body copy

Note: This Question is unanswered, help us to find answer for this one

In writing for marketing, the ______ should serve as a dominant element in your piece.

Answer

Correct Answer: Headline

Note: This Question is unanswered, help us to find answer for this one

______ mailers can be anything from a post card to a small magazine-style piece?

Answer

Correct Answer: One-sheet

Note: This Question is unanswered, help us to find answer for this one

The ______ is a permanent aspect of the organization and is deeply rooted in every aspect of how that group acts.

Answer

Correct Answer: Brand

Note: This Question is unanswered, help us to find answer for this one

A(n) ______ incorporates a variety of elements, including your organization’s name, its logos, its activities, and its relationships.

Answer

Correct Answer: Brand

Note: This Question is unanswered, help us to find answer for this one

______ need to understand their audience members just as much as anyone else in the field of media.

Answer

Correct Answer: Copywriters

Note: This Question is unanswered, help us to find answer for this one

Whether you mail them to potential customers, feature them in a rack of information or leave them behind after a sales call, ______ offer you an opportunity to inform and persuade people.

Answer

Correct Answer: Brochures

Note: This Question is unanswered, help us to find answer for this one

A list of terms that should be used within copy to maintain the overall feel of the brand is called

Answer

Correct Answer: Word bank

Note: This Question is unanswered, help us to find answer for this one

Tag-line is a memorable line or a ______ in a campaign that ties product to the minds of readers.

Answer

Correct Answer: Catchphrase

Note: This Question is unanswered, help us to find answer for this one

The requirement in advertising that the creative aspects of an advertisement relate to the product itself or to the overall marketing strategy called strategic relevance.

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

Opt-in is a _____ technique that allows interested consumers to notify an organization.

Answer

Correct Answer: Marketing

Note: This Question is unanswered, help us to find answer for this one

One-sheet mailer is a promotional tool sent through the mail contains a list of important information about goods or services on a _____page of paper.

Answer

Correct Answer: Single

Note: This Question is unanswered, help us to find answer for this one

Multifold is a form of ______ using a single piece of paper folded into multiple panels.

Answer

Correct Answer: Brochure

Note: This Question is unanswered, help us to find answer for this one

_____ is the process of using various media platforms to reach audience members in hopes of selling them goods or services.

Answer

Correct Answer: Marketing

Note: This Question is unanswered, help us to find answer for this one

Innovators are the people who break mold entirely and make______ changes.

Answer

Correct Answer: Revolutionary

Note: This Question is unanswered, help us to find answer for this one

_____ blast is a mass digital mailing sent out to a list of potential consumers or interested parties.

Answer

Correct Answer: Email

Note: This Question is unanswered, help us to find answer for this one

Campaign is a series of promotional pieces.

Answer

Correct Answer: True

Note: This Question is unanswered, help us to find answer for this one

The process of creating identifying characteristics that come to mind when consumers think of an organization or its goods and services is called _____.

Answer

Correct Answer: Branding

Note: This Question is unanswered, help us to find answer for this one

A ____ that organizations develop to define jargon in user-friendly terms is called a brand dictionary.

Answer

Correct Answer: Tool

Note: This Question is unanswered, help us to find answer for this one

People who see what others have done and look for better ways to do it are called _____.

Answer

Correct Answer: Adaptors

Note: This Question is unanswered, help us to find answer for this one

search
More Media Writing Subjects
Know Your Audience
Relying on the Facts
Grammar, Style and Language Basics
Basic Media Writing
Interviewing in Media Writing
Writing on the Web
Social Media Writing
Law and Ethics in Media Writing
Reporting in Media Writing
Writing for Traditional Print News Products
Writing for Broadcast
Public Relations in Media Writing
Advertising in Media Writing
You as a Writer
Media Writing Professions and Strategies
Media Writing Style and Language Conventions
Reporting and Interviewing
Hard News and Feature Writing
Electronic News Writing
Copy and editing in Writing
Media Law and Ethics
Writing for Social Media
Web Copy and writing
Basic Persuasive Writing
Public Relations
Advertising of Media Writing
Business Communication in Media Writing
More Resources
Media Writing Skill Assessment
Media Writing PDF
Related MCQs
Medical Transcription
Microsoft Word
Newsletter Writing
Online Article Writing and Blogging
Press Releases
Logo

Join our newsletter for the latest updates.

play store app store
Coming Soon

Our Products

Skill Assessment
Categories
MCQs
PDFs

Company

About
Advertising
Privacy Policy
Terms & Conditions
Sitemap
Contact
Blog
Back to top back to top
Logo
play store app store
Coming Soon

© Copyrights 2024 Quizack.com