Know Your Audience MCQ

1. People don’t really want to know what is happening around them before anyone else does.

2. When two or more individuals or collective units are seeking a goal that is mutually exclusive, conflict will arise.

3. In the field of media, we ignore rarities and avoid reporting on elements that make them different from everyday occurrences.

4. The less important the person, the more likely people will pay attention.

5. One way to approach your audience is to conceptualize its members in a way that makes them more real for you.

6. Psychographics allow media professionals to examine an audience based on personality traits, values, interests, and attitudes, to name a few.

7. People relate well to events that happen far away from them and less to those that happen near to them.

8. Microtargeting has become a huge factor in political campaigns over the past

9. Microtargeting targets people based on specific interests.

10. Demographics commonly include age, gender, race, education, and relationship status. 

11. In order to make audiences care about a story, it is helpful to offer them ______.

12. When an audience needs engagement, this need can be met by ______.

13. When an audience needs to understand why a story matters to them, this need can be met by ______.

14. ______ impacts examine the severity of the impact.

15. ______ perspectives measure the numerical reach of an impact.

16. The element of ______ helps you explain how the information you put forth will directly affect the readers.

17. When two or more individuals or collective units are seeking a goal that is mutually exclusive, ______ will arise.

18. Value is the degree to which something _____ to a reader by out-lining a clear personal impact.

19. A measurement that assesses the numerical reach of an impact is known as 

20. A measurement that assesses the severity of an impact is called.

21. Psychographics are not limited to personality traits, values, interests and attitudes.

22. Platforms are not limited to ______ broadcast and online dissemination.

23. Personification is a way to view an audience by creating a prototypical audience.

24. Outlets can use more than one_____.

25. News of the weird is called _____

26. A small, specialized area of information on which a media outlet might provide coverage is called_____.

27. In microtargeting, marketers use extremely common demographic characteristics.

28. Interest elements are informational aspects of content to draw ______ members to the content.

29. Impact can be measured _______.

30. Immediacy is among ____ elements of interest.

31. An audience characteristic media practitioners rely on to target audience members based on their ______ location is geographic information.

32. FOCII is a _____ device helpful in remembering interesting elements.

33. Fame  element emphasizes the overall importance of the individual involved in the content.

34. _____ assesses the degree to which a writer can explain the information to the reader in an interesting way.

35. Demographics is a ______.

36. Conflict is one of five key interest elements that emphasizes a situation for a mutually exclusive goal.

37. Audience segmentation divides people into groups to target people more effectively.

38. The group of people media practitioners hope to reach with their content is called _____.

39. One of three key needs writers strive to _____ amond readers is action statements.