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Basic Persuasive Writing MCQ

Ethical persuasion in important in advertising but not in public relations.

True

False

Answer

Correct Answer: False

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Social judgment theory states that people filter messages through comparisons to determine their position.

True

False

Answer

Correct Answer: True

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Extreme application of the Motive Appeals can be unethical because

Persuading people in general is unethical.

It promotes action without informed judgment.

Touting your product as the best is considered unethical.

All of the above.

Answer

Correct Answer: It promotes action without informed judgment.

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Going to be here a while? Grab a Snickers,” is an example of which persuasion topic point?

Analogy

Time

Relationship

Problem-solution

Answer

Correct Answer: Problem-solution

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“Open a bag of Skittles and start the party in your mouth,” is an example of which persuasion topic point?

Analogy

Space

Classification

Contrast

Answer

Correct Answer: Analogy

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In the FAJA Points model, persuasive writers tend to focus more on

Fact and analysis.

Judgment and action.

Fact and judgment.

Analysis and action.

Answer

Correct Answer: Judgment and action.

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Semiotics are important because

Words invoke powerful emotions.

The wrong words can be offensive.

Audiences can either be confounded or enlightene

All of the above.

Answer

Correct Answer: All of the above.

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“Share a Coke with someone you love,” is an example of which approach?

Ethos

Logos

Pathos

None of the above.

Answer

Correct Answer: Pathos

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“LeBron James wouldn’t wear anything but Nike,” is an example of which approach?

Ethos

Logos

Pathos

None of the above.

Answer

Correct Answer: Ethos

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VP of Marketing Kevin O’Connell’s advice to aspiring media professionals is

Increase your vocabulary.

Put the company first.

Audience always comes first.

Making money should be your top priority.

Answer

Correct Answer: Audience always comes first.

Note: This Question is unanswered, help us to find answer for this one

VP of Marketing Kevin O’Connell’s advice to aspiring media professionals is

Increase your vocabulary.

Put the company first.

Audience always comes first.

Making money should be your top priority.

Answer

Correct Answer: Audience always comes first.

Note: This Question is unanswered, help us to find answer for this one