People who work in the media industries and exhibit skills that are especially unique is known as Below-The-Line Employees
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Correct Answer:
False
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_______ is the comparison of a business’s annual profit to the size of its asset base, expressed as a percentage.
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Correct Answer:
Return on Assets
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The comparison of a business’s annual profit to its annual revenues, expressed as a percentage is known as _______
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Correct Answer:
Return on Revenue
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Consumers pay extra for advertised goods and services and this extra revenue flows from the advertisers to the media companies are known as _______
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Correct Answer:
Indirect Support
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Consumers make payments indirectly to media companies in exchange for access to their messages are known as direct support
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Correct Answer:
False
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When audience members do not think about their media exposures and do not make active decisions as they negotiate their resources of time and money; instead, audiences continue with the automatic habits that follow a goal of maintaining a minimal level of uninterrupted satisfaction is known as
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Default Strategy
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______ is a practice among marketers that begins with research to identify audience needs and then creates the types of messages that can satisfy those particular needs.
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Marketing Concept
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_______ is online platforms that bring together buyers and sellers of all kinds of products and services
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Aggregators
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A relatively small audience that is defined by a special shared interest or need is known ____
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Correct Answer:
Niche Audience
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Quantity Audience Strategy is Attempting to attract as small an audience as possible.
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Correct Answer:
False
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Quantity Audience Strategy is Attempting to attract as small an audience as possible.
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Correct Answer:
False
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The low costs of making the second copy of a media message spread out over many copies is known as Economies of Scale.
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Correct Answer:
False
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Sources of income for a business is known as
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Correct Answer:
Revenue Streams
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______ is the positive difference between a company’s revenue and expenses; often used mistakenly as a synonym for revenue
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Correct Answer:
Profit
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Time slots (typically 15 or 30 seconds in length) in radio and television shows that have no programming content and therefore are left blank so that advertisers can buy access to those time slots to show their commercial messages are known as _____
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Correct Answer:
Advertising Avails
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_____ is the relationship among the four players in the economic game as they negotiate exchanges of resources.
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Complex Interdependence
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_________ is the economic condition within most media industries in which a few powerful companies control the majority of resources and compete aggressively amongst themselves
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Monopolistic Competition
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People and organizations who complete economic exchanges with resources of more value compared to the resources they gave up in the exchange .
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Correct Answer:
Net Losers
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People and organizations who complete economic exchanges with resources of greater value compared to the resources they gave up in the exchange are known as _______?
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Correct Answer:
Net Winners
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People who are hired for their specific creative talents to make media messages are known as ?
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Correct Answer:
Above-The-Line Employees
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_____ is an economic resource of above-the-line media employees that refers to their ability to attract and condition audiences for repeat exposures
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Correct Answer:
Talent
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