Advertising of media literacy MCQ

1. This photograph has elements of ____________, although it is specifically an example of rayograph.

2. The term muckraker _____.

3. Much of the national news that is published in local newspapers is provided by ________.

4. Statements made about products through email, websites, and other forms of electronic communication is known as ______

5. Celebrities as well as ordinary people that marketers use to persuade users of social media to use their products is known as ______

6. they can about each prospective customer and use that information to customize customers’ experiences on their websites.

7. A way of thinking about interacting with potential customers who are surfing the internet is known as __________.

8. Search Engine Optimization (SEO) is the process of improving the position and invisibility of a website on search engines.

9. A service provided (usually free) to internet users that allows them to enter keywords to trigger searches for websites that present content relevant to the keywords; the most well-known search engines are Google, Yahoo!, and Bing is known as search engine

10. The traditional method advertisers use to engage their targeted consumers by designing ads to attract their attention and then placing those ads in traditional media outlets (television, radio, newspapers, and magazines) where advertisers know there are low concentrations of their targeted consumers in the audience is known as outbound marketing

11. ________ is a new perspective on marketing made possible by digitization and the internet.

12. A planning document that specifies how particular advertisements are to be designed with regard to how the product is to be presented is known as ______

13. A report that advertisers compile before designing a campaign is known as __________.

14. Refers to kinds of messages and suggests that there are categories within which media messages can be organized is known as _____

15. _______is the generic structure of all entertainment-type stories; begins with a conflict or a problem, the conflict is heightened throughout the story as the main characters try to solve the problem, and the story is resolved in a climactic scene known as the general story formula.

16. sense of them

17. ______ is a social scientific research method that focuses on certain characteristics of media messages (such as the demographics of characters or the portrayals of violence) and counts how frequently those characteristics occur.