What are you trying to find out by measuring ROI?

True or False? Social media is measurable.

What does KPI stand for?

Which of the following metrics can you use to assess your influence on revenue?

Testing two different CTA designs to see which one performs the bests is known as:

How can new monthly visitors from a branding campaign be estimated?

The delivery rate for an email is calculated by _____ the number of emails __ number of emails sent.

What does GRP stand for?

What is causality?

The number of people who could have seen a story about your page, such as each person who loads the story about your page while browsing Facebook, is an example of your:

In Google Adwords, what does CPC stand for?