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Engaging Customers Through Marketing in Entrepreneurship MCQ

The process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others is known as

Answer

Correct Answer: Branding

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What content should be on the first slide of your pitch deck?

Answer

Correct Answer: your company’s contact information

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Generally your pitch at an initial meeting with a possible investor should not exceed ______ minutes, but different situations call for different pitch lengths.

Answer

Correct Answer: 20

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A ______ is a methodology originally used in the software industry, and adapted by entrepreneurs to illustrate how a user will interact with a specific piece of software, or products and services, and how their lives are made easier through the interaction.

Answer

Correct Answer: use case

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______ describes all the work you’ve done to date to build your venture; examples of which might include completion of customer research, a working website, and a minimum viable product.Competitive positioning

Answer

Correct Answer: Traction

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______ questions include: “What are the risks?” “What is the technology behind your product?” and “How do you know really know people want this?”

Answer

Correct Answer: Product/customer

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What content should be on the final slide of your pitch deck?

Answer

Correct Answer: your call to action

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When discussing market opportunity, there are three different acronyms that represent different subgroups of the market. Which of the following is one of these acronyms?

Answer

Correct Answer: SOM, share of market

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______ questions include: “Who came up with the original idea?” “What obstacles have you faced, and how did you overcome them?” and “Are you open to changing your idea?”

Answer

Correct Answer: Team

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A pitch is best defined as ______.

Answer

Correct Answer: An act that aims for the receiver to both understand your business and feel compelled to learn more about it.

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Which of the following is true about the pitch?

Answer

Correct Answer: The key to a good presentation is preparation.

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______ questions include: “How did you calculate your market size?” “Are your numbers comparable to those of your competitors?” and “How much does it cost to acquire one customer?”

Answer

Correct Answer: Financial

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Which slide should be showing during the question and answer period?

Answer

Correct Answer: title slide

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A pitch that tells a complete story in six sentences is called the ______ pitch.

Answer

Correct Answer: pixar

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The ______ approach to pitching is based on a three-part narrative arc, which can be traced back to ancient Greece and Aristotle.

Answer

Correct Answer: storytelling

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The ______ shows how your company differentiates itself from others providing similar solutions, or how it has carved out a unique space that fulfills unmet needs.

Answer

Correct Answer: competitor analysis

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Innovation, risk-taking, resourcefulness, value creation, and proactivity are some of the main features of ______.

Answer

Correct Answer: entrepreneurial marketing

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______ are people who will buy anything you produce; they will wait in line for your products; drive for hours to attend of your events; and preorder your next product without even knowing what it looks like.

Answer

Correct Answer: True fans

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What is a suggestion for making a good first impression?

Answer

Correct Answer: Discover areas in common, we tend to get along better with people with whom we share common interests.

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______ is a type of marketing strategy that focuses on how your customers think or talk about product and a company relative to competitors.

Answer

Correct Answer: Positioning

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______ is how customers are informed about products.

Answer

Correct Answer: Promotion

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______ is a low-budget strategy that focuses on personally interacting with a target group by promoting products and services through surprise, or other unconventional means.

Answer

Correct Answer: Guerrilla marketing

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Domino’s Pizza is on track to overtake its rivals by adopting a marketing strategy based on ______.

Answer

Correct Answer: honesty

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Research shows that we have less than ______ to make a good first impression.

Answer

Correct Answer: 20 seconds

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The ______ is a framework that helps to define the brand and differentiate it from the competition.

Answer

Correct Answer: marketing mix

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______ is the method of putting the right product in the right place, at the right time.

Answer

Correct Answer: Marketing

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Pet food company Pedigree used ______ to promote its “Buy a Bag, Give a Bowl” campaign.

Answer

Correct Answer: influencer marketing

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Researchers argue that businesses tend to get caught up in the features and functions of their product, when all customers really want to know is ______.

Answer

Correct Answer: how the product solves their problems

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Since more and more often, we look at the people behind the companies rather than the companies themselves, it is more essential than ever to create a strong first impression which, in turn, that leads to creating a sustainable ______.

Answer

Correct Answer: personal brand

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Which of the following is true with respect to the use of social media for marketing?

Answer

Correct Answer: Effective use of social media for marketing is goal based.

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______ is the process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others.

Answer

Correct Answer: Branding

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In Use Case a methodology used in the ______ to illustrate how a user will interact with a specific piece of software.

Answer

Correct Answer: software industry

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People who will buy anything you produce

Answer

Correct Answer: True Fans

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The activities that involve all the ways in which companies tell their customers about their offering is correct statement for

Answer

Correct Answer: Promotion

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Anything tangible or intangible (such as a service) offered by the company is known as

Answer

Correct Answer: Product

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The amount that the customer is expected to pay for the product.

Answer

Correct Answer: Price

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Which is the correct Statement about Positioning?

Answer

Correct Answer: A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.

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The location where the product is actually distributed to your target market; for example, trade fairs, retail stores, catalogs, mail order, online, and so forth is known as

Answer

Correct Answer: Place

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People are responsible for every aspect of sales and marketing.

Answer

Correct Answer: True

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Packaging a process that explores every _____ element of the external appearance of an offering through the eyes of your customer

Answer

Correct Answer: single visual

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The combination of product, price, promotion, and placement of what a company is offering.

Answer

Correct Answer: Marketing Mix

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A method of putting the right product in the right place, at the right price, at the right time is known as

Answer

Correct Answer: Marketing

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A set of processes adopted by entrepreneurs based on new and unconventional marketing practices in order to gain traction in competitive markets is known as

Answer

Correct Answer: Entrepreneurial Marketing

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A long-term plan to develop a successful brand; it involves how you plan to communicate your brand messages to your target customers.

Answer

Correct Answer: long-term plan

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