A general rule in copywriting is to focus on benefits. However, focusing on features can be appropriate in the following situation:

Create the illusion of lower quantity of your mailing list and your response will go down. True or False?

Which item is NOT a typical job for copywriters?

A guide or report, written by an authority on the subject that educates the reader on an issue and helps them make a decision, is called a:

A desired, measured result such as a reader sharing your copy on social media, buying your product, or signing up to a mailing list is considered a:

The first, usually top-half of a website which is visible without scrolling is referred to as:

With regard to length, copywriting should be:

A style of advertising that looks like an independent article offering some kind of useful information but is ACTUALLY an ad is called an:

A company describing itself as “America's largest single source of space-age products” is an example of what psychological trigger?

In terms of copywriting, what does USP stand for?

A copywriter would be most likely to write content for which of the following?