A noticeable difference between the traditional structures and the team structure is ___________.
Answer
Correct Answer:
The absence of a clear chain of command in a team structure
Note: This Question is unanswered, help us to find answer for this one
The idea that a good product will sell itself is associated with the __________ era of marketing.
Answer
Correct Answer:
Production-oriented
Note: This Question is unanswered, help us to find answer for this one
Direct selling is characterized by all of these except that it is not _____.
Answer
Correct Answer:
A low cost method of retailing
Note: This Question is unanswered, help us to find answer for this one
With a modular structure, a firm _____.
Answer
Correct Answer:
Assembles portions of product provided by outside contractors
Note: This Question is unanswered, help us to find answer for this one
Firms offering more technical or expensive products often utilize _____.
Answer
Correct Answer:
Personal selling
Note: This Question is unanswered, help us to find answer for this one
________ marketing is the marketing of goods and services from one organization to another.
Answer
Correct Answer:
Business-to-business
Note: This Question is unanswered, help us to find answer for this one
_____ are websites where users can add to or edit the content of posted articles.
Answer
Correct Answer:
Wikis
Note: This Question is unanswered, help us to find answer for this one
Shoplifting, sweethearting, and retail borrowing are all problems that contribute to ________.
Answer
Correct Answer:
Shrinkage
Note: This Question is unanswered, help us to find answer for this one
Using coded or dated coupons can let the researcher compare different media. This is known as ______.
Answer
Correct Answer:
Response
Note: This Question is unanswered, help us to find answer for this one
Creating goodwill rather than making immediate sales is known as ______.
Answer
Correct Answer:
Institutional advertising
Note: This Question is unanswered, help us to find answer for this one
Small business owners can compete with large chains like Walmart and Amazon by focusing on ______.
Answer
Correct Answer:
Flexibility
Note: This Question is unanswered, help us to find answer for this one
What would be the breakeven point in dollars if total fixed costs were $300, the average variable costs were $9, and the price per unit was $18?
Answer
Correct Answer:
$600
Note: This Question is unanswered, help us to find answer for this one
People often equate quality with price. This belief has led to which of the following pricing strategies?
Answer
Correct Answer:
Prestige pricing
Note: This Question is unanswered, help us to find answer for this one
______ are a common advertising strategy that uses an authority to present the message.
Answer
Correct Answer:
Testimonial messages
Note: This Question is unanswered, help us to find answer for this one
Abe’s advertising company is currently working on a TV ad campaign which includes a classic song to position the product. Advertisers hope that the music will bring about a sense of nostalgia among potential customers. Which advertising strategy is Abe’s using?
Answer
Correct Answer:
Slice-of-life message
Note: This Question is unanswered, help us to find answer for this one
Small businesses can easily fall into the mindset of being concerned about ______ now, and working on improving ______ later.
Answer
Correct Answer:
Sales; profit margins
Note: This Question is unanswered, help us to find answer for this one
Grouping product prices into ranges such as low-, medium-, and high-priced items is known as which of the following?
Answer
Correct Answer:
Price lining
Note: This Question is unanswered, help us to find answer for this one
The success of Walmart is directly related to its ______.
Answer
Correct Answer:
Economy of scale advantages
Note: This Question is unanswered, help us to find answer for this one
The amount that is added to the overall cost of a product when setting the final selling price to ensure a profit is known as which of the following?
Answer
Correct Answer:
Markup
Note: This Question is unanswered, help us to find answer for this one
Advantages of ______ advertising are that it results in high, repeated exposure at low cost and with limited competition.
Answer
Correct Answer:
Outdoor
Note: This Question is unanswered, help us to find answer for this one
If a business knows how many units will be sold and what the fixed costs and the variable costs will be, ______ allows the selling price to be set to produce a given rate of return.
Answer
Correct Answer:
Target-return pricing
Note: This Question is unanswered, help us to find answer for this one
Setting the price of a product in a way that will alter its perception to customers is known as ______.
Answer
Correct Answer:
Psychological pricing
Note: This Question is unanswered, help us to find answer for this one
The number of competitors and their proximity influences what a small business owner can charge because the competition represents ______.
Answer
Correct Answer:
Substitute choices to the customer
Note: This Question is unanswered, help us to find answer for this one
Costs that change in direct proportion to sales are called Variable costs.
Answer
Correct Answer:
True
Note: This Question is unanswered, help us to find answer for this one
Psychological pricing strategy common in retailing goods for which consumers do not have any idea of what the price “should be” is known as Reference Price.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
Publicity is an aspect of public relations consisting of any message about your company communicated through the mass media that you pay for.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
_____ is setting the price of a product in a way that will alter its perception by customers.
Answer
Correct Answer:
Psychological Pricing
Note: This Question is unanswered, help us to find answer for this one
Setting the price of a new product higher than expected to recover development costs is called?
Answer
Correct Answer:
Price skimming
Note: This Question is unanswered, help us to find answer for this one
Price lining is a grouping of product prices into ranges, such as _____ items.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
Grouping product prices into ranges, such as low-, medium-, and high-priced items is called?
Answer
Correct Answer:
Price Lining
Note: This Question is unanswered, help us to find answer for this one
The percentage change in quantity demanded for a product in response to a 1 percent change in price is called?
Answer
Correct Answer:
Price Elasticity of Demand
Note: This Question is unanswered, help us to find answer for this one
_____ is a psychological pricing strategy used with goods whose quality is difficult to determine by inspection or for products about which consumers have little solid information.
Answer
Correct Answer:
Prestige Pricing
Note: This Question is unanswered, help us to find answer for this one
Penetration pricing is setting the price of a new product _____ than expected to gain fast market share.
Answer
Correct Answer:
Lower
Note: This Question is unanswered, help us to find answer for this one
Setting the price of a new product lower than expected to gain fast market share is called?
Answer
Correct Answer:
Penetration Pricing
Note: This Question is unanswered, help us to find answer for this one
Odd Pricing is a psychological pricing strategy in which goods are priced at, say, _____ in the belief that the price will seem lower than it really is.
Answer
Correct Answer:
$9.99 rather than $10.00
Note: This Question is unanswered, help us to find answer for this one
Psychological pricing strategy in which goods are priced at, say, $9.99 rather than $10.00 in the belief that the price will seem lower than it really is called?
Answer
Correct Answer:
Odd Pricing
Note: This Question is unanswered, help us to find answer for this one
The amount added to the cost of a product in setting the final price. It can be based on _____.
Answer
Correct Answer:
Both a and b
Note: This Question is unanswered, help us to find answer for this one
Costs that do not change with the number of sales made is known as?
Answer
Correct Answer:
Fixed Costs
Note: This Question is unanswered, help us to find answer for this one
The number of units of a product that people would be willing to purchase at same price levels. Is known as Demand Curve.
Answer
Correct Answer:
False
Note: This Question is unanswered, help us to find answer for this one
Decoy effect is a pricing technique that makes a specific product appear more desirable by adding a _____ that is slightly less attractive.
Answer
Correct Answer:
Both a and b
Note: This Question is unanswered, help us to find answer for this one
Credit extended by retailers to the ultimate customers for the purchase of _____ is known as Consumer Credit.
Answer
Correct Answer:
All of these
Note: This Question is unanswered, help us to find answer for this one
The point at which total costs equal total revenue and the business _____ money.
Answer
Correct Answer:
Neither makes nor loses
Note: This Question is unanswered, help us to find answer for this one