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Branding MCQs

Which of the following statements is false?

Brand importance differs for different product categories.

Brand importance differs from country to country.

Brand importance is different for brands belonging to the same product category.

Brand importance is higher in product categories where new products are introduced frequently.

Brand importance is higher in product categories where consumption is visible.

Answer

Correct Answer: Brand importance is different for brands belonging to the same product category.

Explanation:

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