When should a company consider investing in a new Brand Identity?

True or False: Brands help consumers choose between similar products and services.

What characteristics should be present in a tagline?

In tangible terms a brand is a what?

Which of the following are known drivers of brand equity?

The following elements may differ from country to country, but generally speaking global brand variables include which of the following?

A person's name can never be a brand name.

Who are the key stakeholders in a brand?

True or False: A wide variety of ephemera can typically be found at trade shows.

What is a tagline?

Brand extension by definition is?