Two of the basic forms of sales promotion are ____ sales promotion and ____ sales promotion.

A ______ specifies a location in an app that corresponds to the content you’d like to show.

Encoding is forming verbal and nonverbal ___________.

A(n) _____ is a banner ad that is designed to span the top or bottom of a web page.

A business model represents a ____ in a business situation

Marketing management must first __________ when developing an advertising program.

_____ is the interpretation of the language and symbols sent by a source through a channel.

_____ is defined as face-to-face selling away from a fixed retail location.

Prizm and esri's tapestry are two of the most widely used tools for _______ segmentation.

In the terminology of advertising, 'Standard Agency Protocol' means:

When you, as a copywriter, deal with websites, kiosks, CD ROMs, SMS marketing, then you become a part of a/an _____.