The _____ refers to the circulation figure on which a magazine publisher bases its charges.

The _____ stage occurs before an agency and client officially do business.

The __________ is the combination of media used and the frequency of advertising in each medium.

The term ________ refers to the way messages are delivered to a target audience.

In a(n) ______, the featured brand name is mentioned, as is the brand name of a competitor.

A product's position is based on important attributes as perceived by ________.

True or False? Product Life Cycle is important in advertising because companies spend more money reminding customers of their older product than they do on marketing new ones.

How frequently over the course of a year may a company advertise a special where customers receive a single product for “free?”

True or False? When featuring a consumer’s testimonial in an advertisement, the consumer may describe the product or service’s unusual results as long as a disclaimer such as “results not typical” is included.

What does DSP stand for?

What is a Button ad size?